Table of Contents

Cover Story
Practice Building
Continuing Education
Implants
Restorative

Inside Dentistry

June 2014, Volume 10, Issue 6
Published by AEGIS Communications

Sesame 24-7

Digital marketing and patient engagement services that drive practice growth and profitability

Stephen W. Carstensen, DDS, FAGD

The Internet has become critical to how dental practices acquire new patients and stay connected with their loyal patient base. Common questions for my team as we work toward success include:

How can we get more new patients from our website?

How can we keep patients loyal and on their preventive care cycle?

What are some exciting online possibilities that will grow my practice?

How can we use the Internet to maximize production to reduce no-shows and cancellations?

We are all busy in our practice roles; Sesame Communications has experts helping us answer these questions and making sure we are always up-to-date with the latest digital marketing and communications innovations. It’s what sets them apart.

One Trusted Source

It’s easy to “get to this later” because none of us has time to manage our online digital marketing. With Sesame, my staff has one complete system and one partner working for the success of my practice across all digital patient engagement channels.

A Powerful Web Presence for Your Practice

Your website is key no matter who tells a prospective patient about you. Sesame designed my website using Patient Appeal Rated™ research, providing optimal use and navigation across all devices. My practice gets found so easily that my website is now a top source for new patient appointments.

Creating a Meaningful Digital Experience for Patients

Today’s patients expect an automated reminder system. Dental Sesame includes this as well as everything needed to consistently engage with my patients. They get post-appointment surveys, newsletters, online financial reminders, bill pay, social media links, and much more. Our team enjoys the easy-to-use dashboard, practice analytics, and integration with my practice management system.

Expanding Practice Reach

Recently Sesame added Healthgrades En­hanced Profiles to Sesame 24-7. This provides my practice with Featured Provider placement on Healthgrades.com local searches, a tracked local phone number, click-to-request appointments, and automatic publishing of my post appointment surveys from Dental Sesame. Anyone searching for me or for my practice on Google or Healthgrades.com finds my Healthgrades Enhanced Profile first.

I have worked with Sesame Communications for more than 4 years. In my opinion, it offers the most comprehensive digital marketing and communications tools available. If you want to drive practice growth and profitability, investing in what Sesame offers is the best way to be successful.

Key Takeaways

Websites designed with Patient Appeal Rated™ research provide optimal user experience across devices
Reminders, online bill pay, and other features enhance patient experience
Healthgrades Enhanced Profiles improve search results and increase new patient appointment requests

About the Author

Stephen W. Carstensen, DDS, has served dental patients in private practice for more than 30 years with restorative dentistry and dental appliances to treat sleep apnea and snoring. As editor-in-chief of Dental Sleep Practice Magazine, his educational mission to raise awareness of sleep disordered breathing continues.

For more information, contact:

Sesame Communications
888-263-3159
www.sesamecommunications.com