June 2012, Volume 8, Issue 6
Published by AEGIS Communications
New Service Cuts Costs and Attracts Patients
Patterson Dental and RevenueWell deliver a powerful practice marketing solution.
Patterson Dental has partnered with RevenueWell Systems to bring dental practices a new service that helps cut costs, attract new patients, and engage with existing patients with very little effort from the doctor and staff. Revenue-Well is an online system that links with the office’s existing practice management software, such as Eaglesoft, and uses patients’ account, procedure, appointment, and chart information to automate many day-to-day practice marketing and patient communication activities.
Like Patterson’s CAESY Cloud patient-education presentations, the RevenueWell service is delivered via an Internet connection. The system requires a one-time set-up fee and a low monthly service fee—with no annual agreement. Once a practice is registered, the state-of-the-art Patterson Technology Center provides installation, staff training, and configuration of the software based on the practice’s needs and goals.
By integrating with an office’s existing practice management software, RevenueWell can help dentists get more value from their existing practice tools. Practice management systems like Patterson Eaglesoft have a tremendous amount of intelligence and patient information built into them, and RevenueWell helps practices make the best use of this data by mining it for the right triggers and automatically communicating with patients on the dental team’s behalf.
Growing Production with Automated Communications
RevenueWell has the ability to completely automate more than 20 types of common patient communications, such as welcome packets, birthday cards, holiday cards, and thank-you letters. The service does this by analyzing patients’ data and then sending them timely e-mails, postcards, letters, SMS messages, and automated voice calls based on the practice’s settings.
Some of these communications, such as appointment confirmations, birthday cards, welcome packets and postoperative instructions, are focused on improving the practice’s operations and delivering better patient care. For example, RevenueWell’s automatic postoperative instructions feature monitors patients’ accounts for common treatments such as fillings, root canals, and crowns, and automatically sends the patient an e-mail with postoperative instructions as soon as they leave the office.
Other automatic communications are geared at bringing patients back into the office for recommended treatments and maintenance. This includes:
• Recall and reactivation communications that use a combination of e-mail, SMS, and direct mail messages to ensure that patients stay current with their hygiene appointments
• Expiring insurance benefits reminders that prompt patients to use their insurance benefits before the end of the year
• Video treatment plan follow-ups, an industry-first feature that automatically follows up with patients who have had a treatment plan created for them but did not yet make an appointment to start dental care
RevenueWell takes a similarly comprehensive and automated approach to solving dental practices’ online marketing and patient-management challenges. RevenueWell increases the office’s online visibility by distributing its business profile information to more than 150 search engine, directory, and social-media websites. This places the office in front of more than 90% of all people searching for dental services online. The system then enhances these listings by automatically collecting online patient reviews and placing them on popular search engines such as Google, Yahoo! and Yelp. Having a way to effortlessly and systematically capture such patient feedback goes a long way in getting the practice noticed and selected among other providers in the area.
Automation also helps to remove tasks from the shoulders of the front-office staff who are usually bogged down with mundane activities such as taking appointment requests, answering account-related questions, confirming appointments, and taking payments over the phone. RevenueWell extends the office’s front desk into the online world with a HIPAA-compliant “patient portal,” which allows patients to request appointments, access forms and documents, review their treatment histories, and even make payments online. This dramatically increases patient satisfaction and lets the management staff focus on higher-value work.
Patterson Dental is the only nationwide distributor of the RevenueWell System. Patterson selected RevenueWell as its partner in the practice-marketing space due to RevenueWell’s technology expertise, as well as the company’s ability to create a comprehensive automated marketing solution around the specific needs of the dental practitioner. Some competing services use generic software that works the same way for businesses as diverse as auto dealerships, hair salons, and opticians. By contrast, Patterson and RevenueWell have worked closely together to let offices automate dentistry-specific workflows and patient communication processes for higher production, lower overhead costs, and increased patient satisfaction.
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The preceding material was provided by the manufacturer. The statements and opinions contained therein are solely those of the manufacturer and not of the editors, publisher, or the Editorial Board of Inside Dentistry.