Featured Stories
Management & Avoidance: The Risks & Liabilities of Dental Practice
By Allison DiMatteo, BA, MPS
The dental landscape today is dotted with increased risks and liabilities that could threaten daily practice, dentists’ lifestyles, their financial security, and their reputation. And today’s patients know that dentistry isn’t what it used to be, and neither is the dentist’s role in their oral healthcare. Patients are savvy, educated consumers who are knowledgeable about their conditions, preferences, and expectations based on information from the Internet and social networks like Facebook and Twitter. They’re armed with intelligent questions and less likely now than decades ago to blindly accept a dentist’s recommendation for treatment.
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Implant Dentistry: A Blueprint for Success
By Allison M. DiMatteo, BA, MPS
The number of dentists who are placing and/or restoring implants has rapidly risen in the last five years. In most states, a dentist is required to offer patients the option of a dental implant when applicable. Additionally, a growing number of dental insurance providers now have policies indicating dental implants as the standard of care, and patient awareness of implant therapy continues to grow. In 2012 alone, approximately 100 million Americans will be missing one or more teeth. There is a great need for these individuals to have implants, and the challenge becomes how to capture those patients.
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Social Media: Connecting Patients and Practices
By Kate Hughes, with an Introduction by Lisa Neuman
In addition to having outstanding clinical skills, astute practice management skills, and excellent patient relationship skills, dentists are now finding themselves—in many cases at the midpoint or end of their careers—needing to learn and embrace an entirely new set of skills, and these are skills that very few people could even dream of having a decade or two ago. All of the new virtual ways to connect and engage each other require new ways of thinking about and communicating your message. This month, Inside Dentistry asked experts in social media and dental marketing how dentists can dive into the world of Facebook, Twitter, LinkedIn, and other social-media outlets, and, more importantly, we asked these experts to give us good reasons why dentists should take the plunge.
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The Experts' Corner
Linda C. Niessen, DMD, MPH
Interview by David C. Alexander, BDS, MSc, DDPH
The vice president and chief clinical officer of DENTSPLY International discusses how a public health and public policy focus have driven a dental career.
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Featured Video
Inside Series
Sealing Exposed Dentin for a Maximum Bond
Jack D. Griffin, Jr., DMD
Many times because of decay, tooth position, or existing restorations, it is necessary to prepare and place porcelain on prepared dentin. Chipping, breakage, sensitivity, microleakage, and difficulty in removal are too often part of the experience. Most of these problems can be nearly eliminated by instituting the principles of immediate dentinal sealing (IDS).
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Aurora S3 Curing Light
Parkell’s NEW Aurora S3 curing light features a slimmer design and a low-profile head to reach anywhere, even posterior teeth of children and petite patients. But don’t let its size fool you—it’s PACKED with a ton of great, innovative features.
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Technique of the Week
Featured Event
AAPD Annual Session
May 24 – 27, 2012
San Diego, California
The American Academy of Pediatric Dentistry (AAPD), the authority on children’s oral health, will host its 65th Annual Session in San Diego. More than 5,000 participants will be attending this year’s event.
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