Explaining complicated dental procedures in clear, simple terms, and convincing patients to follow your treatment recommendations, is a challenge for every dental professional. Fortunately, Henry Schein Guru provides all the educational tools and content needed to educate, inform, and motivate patients to follow recommended treatment plans wherever they interact with your practice — in the lobby, operatory, and even at home or online. Guru builds confidence in treatment recommendations through polished multimedia presentations that combine professional animations, customized drawings, and patients’ own x-rays and intraoral images. Ultimately, Guru achieves the deeper levels of communication, understanding, and trust needed to effectively treat patients. Guru allows you to communicate with and educate patients anytime, anyplace—by making professional multimedia resources available on your own website, through targeted, customized e-mails, and even on the Apple iPad which allows you to: • Stay more connected to patients by providing them with easy online access to personalized, educational content between appointments. • Build trust and address treatment concerns by sending patients links to helpful, reassuring information about upcoming procedures. • Improve overall dental health with constant connections to valuable reminders and hygiene tips. • Enhance your image by making stunning, award-winning multimedia resources an integral part of your practice’s online presence and credibility. The result is a professional, effective, and customized treatment plan presentation that enhances communication, builds trust, and motivates patients to accept your treatment recommendations.