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North American Dental Implant Market to at Annual Rate of 10% Through 2016

Posted on July 30, 2012

TORONTO—(BUSINESS WIRE)—According to Millennium Research Group (MRG), increasing patient awareness and demand and a widening pool of non-specialist dentists qualifying to perform dental implant procedures will enable the North American dental implant market to grow strongly, at an average annual rate of 10%.

Patients are increasingly requesting dental implants rather than bridges and other traditional treatments. Clinical evidence continues to emerge demonstrating the advantages of dental implants, including decreased bone loss, more secure tooth placement, and longer life span. Although these procedures are not generally covered by insurance and out-of-pocket costs are relatively high, the long-term benefits are great enough to drive significant demand.

Technical advances are also making it easier for GPs to compete with specialist implantologists. Use of guided surgery, CT scans, planning software, and drilling templates enables less-experienced dentists to place implants with more confidence. However, high capital costs of equipment and the extensive training time required are both factors that have restricted growth in guided surgery, resulting in slower-than-anticipated adoption of this technology.

“Another product favored by GPs entering the implant business is small-diameter dental implant fixtures,” said MRG Analyst April Lee. “In contrast to regular-diameter fixtures, they require less drilling, are easier to place, are more suitable to narrow spaces and enable a less invasive placement procedure. While there is some debate about whether they have a higher long-term failure rate, the current literature is inconclusive. Demand from newer GPs with less experience will, however, make small-diameter implants the fastest-growing segment of this market, though it remains a small part of total revenues.”

Manufacturers are expanding their portfolios to offer smaller-diameter implants. For example, the top two competitors in the North American market recently introduced new small-diameter implants, Nobel Biocare with its Standard Plus Narrow Neck CrossFit 3.3mm, and Straumann the NobelActive 3.0 mm.

Millennium Research Group’s North American Markets for Dental Implants 2012 report includes unit, average selling price, and revenue information, along with market drivers and limiters and competitive landscape for dental implant fixtures, final abutments, and other dental implant tools in the United States and Canada.

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