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DUX Dental Fundraising Campaign to Benefit Mammograms in Action

Posted on July 25, 2012

Oxnard, Calif. –DUX Dental has announced that Mammograms In Action® will be the recipient of the company’s 2012 “Bib-Eze for Boob-Eze” campaign proceeds. Mammograms In Action is a non-profit breast cancer organization whose mission it is to provide funding for low-income and uninsured women and men who need screening and/or diagnostic procedures for the prevention of breast cancer.

“We have selected Mammograms In Action as the beneficiary of this year’s Bib-Eze for Boob-Eze campaign funds because we admire and support the proactive approach the organization takes to early detection and diagnosis of breast cancer,” said Paul Porteous, CEO and President of DUX Dental. “We are already half way to our goal of raising $5,000 and we call on the dental community to support this campaign because every dollar raised literally helps Mammograms In Action save lives.”

During the fourth-annual “Bib-Eze for Boob-Eze” campaign, dental offices are invited to send their used bib chains and holders to DUX Dental in exchange for free boxes of Bib-Eze disposable bib holders. Dental offices will receive one 250-count box of Bib-Eze holders for each bib chain or holder that they send in. In addition, for every used bib holder received, DUX Dental will also donate $5 to Mammograms In Action. Dental professionals can visit to pledge their used bib chains and download participation instructions. The Bib-Eze for Boob-Eze charitable campaign runs until October 31, 2012.

“We are grateful to DUX Dental for its tremendous support. In most cases, our grants serve as a last resort for individuals seeking breast cancer screening and diagnosis. This generous donation pledge will literally allow us to save more lives by providing many people with the services they need,” said Zionna Munoz, Founder and CEO of Mammograms In Action.

Mammograms In Action has a two-fold mission. It is committed to raising awareness and diagnosis of breast cancer in symptomatic people who are under the age of 40, and who thus often don’t meet the current requirements for screening that favor patients over 40. Secondly, the organization provides funding for screening and diagnostic procedures for people who otherwise don’t qualify for funding from the government or other charitable resources. These recipients have typically been turned away from screening because of their age, inability to pay, or because they have lost their health insurance and have no other means of payment. For more information visit