Product Specials

Sirona and Patterson Dental Partner to Launch the “Wake Up to the Trade Up Opportunity"

Posted on May 10, 2012

Charlotte, NC (May 9, 2012) – Sirona Dental Systems, the world’s leading producer of dental CAD/CAM systems, recently partnered with Patterson Dental, the exclusive distributor of  the CEREC® Dental CAD/CAM system, to launch the “Wake Up to the Trade Up Opportunity.”

During this exclusive promotion, which continues through July 27, 2012, CEREC 3 owners can “wake up” with the help of a free Keurig® Coffee Maker when they schedule and complete an in-office CEREC AC or MC XL milling unit demonstration with their local Patterson representative.

What’s more, CEREC 3 owners will have a last chance opportunity to “trade up” to a CEREC AC powered by CEREC Software 4.0 and/or the CEREC MC XL milling unit at special promotional pricing.

“Sirona and Patterson recognize our loyal CEREC 3 customers want to remain on the cutting edge of digital dentistry,” said Sirona US Vice President CAD/CAM, Roddy MacLeod. “CEREC 3 was a major breakthrough in dental CAD/CAM when it launched in 2000, but since that time CEREC’s many advances, such as CEREC AC with Bluecam and Software 4.0, have dramatically improved the clinician’s restorative dentistry capabilities and, in turn, patient satisfaction.”

The “Wake Up to the Trade Up” promotion enables CEREC 3 owners to incorporate fresh technology, enjoy instant savings and receive an instant incentive – a free Keurig Coffee Maker if they schedule a product demonstration with their Patterson representative. Trade-up options and promotional pricing are listed below:


Trade-Up Option

Trade-Up Credit

Last Chance Trade-Up Price

CEREC 3 Acq. Unit + Compact Milling Unit to




CEREC 3 Acq. Unit to

CEREC AC w/Bluecam



CEREC 3 Compact Milling Unit to




“In honor of the upcoming CEREC 27 and a half event, CEREC 3 owners who trade up to CEREC AC or MC XL technology and have it installed by June 22, 2012, will have their CEREC 27 and a half tuition paid by Sirona and Patterson – a $1,495 value,” explains MacLeod.

For more information about the limited-time Wake Up to the Trade Up Opportunity, CEREC 3 owners are advised to contact their local Patterson representative or call 800-873-7683.

To learn more about CEREC 27 and a half, the three-day CAD/CAM extravaganza coming to The Venetian Resort Hotel Casino from August 16th through the 18th, visit, or call toll-free 855-237-3248.