KaVo Kerr Group Appoints Global Marketing Communications Team
Posted on June 10, 2014
WASHINGTON, DC – (May 15, 2014) The KaVo Kerr Group (www.kavokerrgroup.com) is a $2 billion
global portfolio of 16 industry-leading brands that serves 99% of dental practices worldwide. Following
the impressive roll out of 20 new products at the Chicago Dental Society’s Midwinter Meeting this
February, the KaVo Kerr Group is now building a Marketing Communications team to manage the stories
and opportunities that link these remarkable brands.
Carsten Franke will lead the team as Senior Director for Global Marketing, KaVo Kerr Group. After nearly
20 years in the dental industry, Carsten’s leadership is synonymous with boldness and creativity. His
many successes with the DEXIS and Gendex brands demonstrate his ability to align product values with
the core needs of dental professionals. In this new role, he will bring a global perspective to framing the
KaVo Kerr Group story that spans Hygiene, Restorative, Traditional Equipment, Imaging, Specialty and
Joining Carsten in this effort is Thais Carter as Senior Manager for PR/Media Relations, KaVo Kerr Group.
Having been at the helm of Dental Products Report for the last five years, Carter is uniquely positioned to
help manage the narrative of how each of the brands and products within KaVo Kerr Group are creating
value for dental professionals and the patients they serve. Her award-winning editorial background will
ensure that the KaVo Kerr Group message is about valuable content and clinical relevance that help
dental professionals confidently optimize their work and lives.
“There are so many outstanding stories to be told around the innovations coming out of the KaVo Kerr
Group – we owed it to those brands to assemble the best possible team to deliver that message,” said Henk
van Duijnhoven, president of KaVo Kerr Group globally. “Carsten Franke and Thais Carter represent two
incredibly original, strategic minds. They will bring purpose and passion to KaVo Kerr Group’s mission to
inspire best practices.”
The new team will be working with media outlets to put all KaVo Kerr Group news into meaningful
context, improving the conversation around smart dental innovation that matters and empowering
dental professionals to confidently employ that innovation.
About KaVo Kerr Group:
KaVo Kerr Group is a global portfolio of dental brands and operating companies that share common
values of Trust, Experience, Choices, Quality and Smart Innovation. Brands include KaVo, Kerr, Kerr Total
Care, Pentron, Axis, Sybron Endo, Orascoptic, Pelton & Crane, Marus, Gendex, DEXIS, Instrumentarium,
SOREDEX, i-CAT, NOMAD, Implant Direct and Ormco. With over 500 years of combined experience and
proven solutions, KaVo Kerr Group uniquely serves the dental profession. Visit www.kavokerrgroup.com
for more information.