Colgate-Palmolive, Family Dollar Support Initiative to Empower African-American Community to Share Healthy Smiles

Posted on February 11, 2016

NEW YORKFeb. 10, 2016 /PRNewswire/ -- For the fourth year in a row, Colgate-Palmolive Company ("Colgate"), as part of its Bright Smiles, Bright Futures™ program, and Family Dollar have partnered to inspire African-American families during February's Black History Month to honor their past and treasure their future by paying close attention to overall health and oral hygiene.

February is a special month where the nation acknowledges the strides made in the African-American community. But there's still more to go in the area of oral health care — currently, approximately one-third of African-American adults live with untreated dental caries1. Without proper treatment, tooth decay can progress and eventually result in a cavity or even tooth loss. It's important that parents teach their children about adopting healthy dental habits at an early age, and Colgate and Family Dollar are committed to providing education and improving oral hygiene in families across the U.S. As such, Colgate will be offering exclusive in-store promotions on Colgate® toothpastes, toothbrushes and mouthwash products during February 2016.

"Colgate is thrilled to continue the longstanding partnership with Family Dollar in celebrating Black History Month," says Carla Kelly, general manager of multicultural marketing, Colgate-Palmolive. "We share the common goal of empowering African-Americans and all families to be their best selves by taking charge of their dental and overall health and are proud to bring this program to multiple cities across the U.S. for the fourth year in a row."

The Colgate Bright Smiles, Bright Futures® mobile dental van, which reaches more than 1,000 towns and more than 10 million American children each year, will visit 22 select Family Dollar locations in AtlantaBaltimoreCharlotteHouston and Memphis this month to provide complimentary dental screenings, wellness packs, and treatment referrals for children ages 3-12. In addition, there will be oral care tips and educational information on hand for the entire family.

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