FDI launches its World Oral Health Day 2015 'Smile for life' Campaign

Posted on November 18, 2014

Geneva, Switzerland, Nov. 5th, 2014-- FDI World Dental Federation is today launching the World Oral Health Day 2015 (WOHD 2015) ‘Smile for life’ campaign to remind people everywhere about the importance of looking after their teeth and gums.

World Oral Health Day is celebrated throughout the world on 20th March each year with a wide range of awareness-raising activities organized by dentists, dental students, National Dental Associations (NDAs) and corporate partners.

Over 90% of the world’s population will suffer some form of dental disease in their lifetime but many of these can easily be treated or prevented with a good oral care routine. The WOHD 2015 ‘Smile for life’ is supplemented by the call to action ‘It’s time to…’, which campaigners can adapt to their local needs and circumstances.

Dentists at the FDI Annual World Dental Congress in New Delhi last September endorsed the ‘Smile for life’ campaign both literally and figuratively when they took turns to ‘Smile for life’ in front of WOHD 2015 campaign poster.

FDI President Dr Tin Chun Wong commented: “The ‘Smile for life’ campaign reminds us that oral disease can be prevented by practising good oral hygiene throughout life, from childhood to mature adulthood.

After tripling the number of countries celebrating World Oral Health Day between and 2013 and 2014, we are now looking to reach an even larger audience in even more countries as well as online.”

FDI’s Executive Director Jean-Luc Eiselé added: “We want to encourage everyone to celebrate this important day. Participants can download materials such as logos, posters and toolkits to plan their activities from the ‘Smile for life’ campaign website – where they can also read inspiring stories from last year’s campaign to help them plan their World Oral Health Day 2015.”

In addition, FDI confirmed that the four key global partners of World Oral Health Day – LISTERINE®, Unilever, Henry Schein and Wrigley Oral Healthcare Program – have renewed their commitment to support the campaign in 2015.

“The continued support from our partners is essential in ensuring that World Oral Health Day keeps on having a global impact, and that our message can reach as wide an audience as possible”, emphasized FDI President Dr. Tin Chun Wong.


About FDI

FDI World Dental Federation serves as the principal representative body for more than one million dentists worldwide, developing health policy and continuing education programmes, speaking as a unified voice for dentistry in international advocacy, and supporting member associations in global oral health promotion activities. Over the years, it has developed programmes, initiatives, campaigns, policies and congresses, always with a view to occupying a space that no other not-for-profit group can claim.

FDI works at national and international level through its own activities and those of its member dental associations. It is in official relations with the World Health Organization (WHO) and a member of the World Health Professionals Alliance (WHPA).

For more information, visit: www.fdiworldental.org

About World Oral Health Day

World Oral Health Day is celebrated every year on 20th March. The theme of World Oral Health Day 2015 is ‘Smile for life’. It reflects the major contribution oral health makes to our lives. Around the world, FDI member dental associations, schools, companies and other groups will celebrate the day with events organized under this single, unifying and simple message.

For more information, visit: www.worldoralhealthday.org

World Oral Health Day 2015 partners

LISTERINE® brand Mouthwash, part of the Johnson & Johnson Family of Consumer Companies

LISTERINE® Mouthwash is the world’s number one daily mouthwash with antibacterial properties to clean the mouth, freshen breath and fight plaque. Over 50 clinical studies support the plaque reduction efficacy of LISTERINE® Mouthwash when used routinely as an adjunct to mechanical plaque removal. LISTERINE® Mouthwash has been used by more than one billion people in more than 85 countries. Professional dental organizations around the world have awarded LISTERINE® Mouthwash with their seals of acceptance.

LISTERINE® is distributed by Johnson & Johnson Healthcare Products Division of McNEIL-PPC, Inc., a part of the Johnson & Johnson Family of Consumer Companies, which is the world’s sixth-largest consumer health company and is a segment of Johnson & Johnson, the world’s most comprehensive and broadly based manufacturer of health care products.


Unilever Oral Care is a leading global manufacturer of oral care products, including toothpaste, toothbrushes and mouthwash, represented by brands including Signal, Pepsodent, Close Up, Mentadent, Aim, P/S and Zhong Hua. Unilever recognizes that good oral health and the sense of well-being and confidence it brings, is a vital element to making people look good, feel good and get more out of life and that small every day actions, such as twice daily brushing with a fluoride toothpaste, add up to make a big difference for the world. Through its science, products, partnerships and international network, Unilever Oral Care is privileged with the power to make a sustainable and measurable improvement to oral health around the world.

Henry Schein

Henry Schein, Inc. is the world's largest provider of health care products and services to office-based dental, animal health and medical practitioners. The Company also serves dental laboratories, government and institutional health care clinics, and other alternate care sites. A Fortune 500® [1] Company and a member of the NASDAQ 100® [2] Index (NASDAQ Ticker: HSIC), Henry Schein employs more than 17,000 Team Schein Members and serves more than 800,000 customers.

The Company offers a comprehensive selection of products and services, including value-added solutions for operating efficient practices and delivering high-quality care. Henry Schein operates through a centralized and automated distribution network, with a selection of more than 96,000 branded products and Henry Schein private-brand products in stock, as well as more than 110,000 additional products available as special-order items. The Company also offers its customers exclusive, innovative technology solutions, including practice management software and e-commerce solutions, as well as a broad range of financial services. 

Headquartered in Melville, N.Y., Henry Schein has operations or affiliates in 28 countries. The Company's sales reached a record $9.6 billion in 2013, and have grown at a compound annual rate of approximately 16 percent since Henry Schein became a public company in 1995. 

For more information, visit the Henry Schein Web site at www.henryschein.com

Wrigley Oral Healthcare Program

The Wrigley Oral Healthcare Program (WOHP) partners with dental professionals worldwide, helping them improve their patients’ oral health through one extra simple and enjoyable step in their daily routine: chewing sugarfree gum after eating and drinking on-the-go. For more than 25 years, WOHP has supported independent clinical research into the benefits of chewing gum, including saliva stimulation, plaque acid neutralization and tooth strengthening to help dental professionals and their patients understand the role of sugarfree gum as a convenient tool for everyday oral care. Today, Wrigley operates oral healthcare programs in 47 countries worldwide. WOHP is one example of how we make a difference to people and the planet through performance, and how we incorporate our principles based approach to business into all that we do.

For more information, visit: www.wrigleyoralcare.com


[1] The Fortune 500 is an annual list compiled and published by Fortune magazine that ranks the top 500 U.S. closely held and public corporations as ranked by their gross revenue after adjustments made by Fortune to exclude the impact of excise taxes companies incur. The list includes publicly and privately held companies for which revenues are publicly available. The first Fortune 500 list was published in 1955.

[2] The NASDAQ Stock Market, commonly known as the NASDAQ, is an American stock exchange. NASDAQ originally stood for National Association of Securities Dealers Automated Quotations. It is the second-largest stock exchange in the world by market capitalization, after the New York Stock Exchange. The exchange platform is owned by NASDAQ OMX Group, which also owns the OMX stock market network. 

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