Colgate-Palmolive and the Hispanic Dental Association Empower Families

Posted on June 24, 2014

Colgate-Palmolive Company joined the Hispanic Dental Association (HDA) to celebrate the launch of Colgate's "Oral Health Month". From now until June 30, this annual campaign will help fight the poor oral health epidemic by educating Hispanic consumers and their families about the importance of proper oral care.

In partnership with the HDA, this campaign will strongly target the Hispanic community through bilingual oral health education materials and activities. According to the National Institutes of Health, Latinos have the highest rate of untreated tooth decay and the lowest level of dental visits of all racial and ethnic groups in the U.S. Due to language barriers, lack of familiarity and low dental insurance coverage levels, our Latino population continues to experience difficulty in accessing oral healthcare services and education.

"At Colgate, we are committed to giving everyone access to the tools they need to make oral health a priority, and encouraging our consumers and their families to learn more and embrace healthy oral care habits that will last a lifetime," said Carla Kelly, General Manager, U.S. Multicultural Marketing, Colgate-Palmolive.

During "Oral Health Month", Colgate's flagship program, Colgate Bright Smiles, Bright Futures® will travel throughout the U.S. to provide free oral health education and dental screenings to children via mobile dental vans. On a larger level, all families are encouraged to visit Colgate.com/OHM, to submit a pledge to improve their oral health habits. For each online pledge submitted, Colgate will donate a variety pack of oral care products, including toothpaste, mouthwash and toothbrushes, to dental clinics in need throughout Hispanic communities across the U.S.

Consumers can also follow and engage with @SonrisaColgate on Twitter for news and oral health tips. Fans will be asked to share photos of their families and their brilliant smiles, and will be selected at random to receive Colgate Total and Optic White product for the whole family for one year, to help make oral health a priority year round.

"We know that there are many factors that contribute to poor oral health among the Latino population, including lack of dental insurance, lack of education about dental care and lack of access to dental care," said Tyrone Rodriguez, President, Hispanic Dental Association. "Our partnership with Colgate gives us the opportunity to push the boundaries of oral care through a variety of initiatives accessible to everyone."

To learn more about Colgate's "Oral Health Month" and to access the oral health pledge, please visit the campaign's bilingual website at www.Colgate.com/OHM

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