June 19, 2012, Chicago, IL – Oral Health America (OHA) announces the launch of its third annual Fall for Smiles® public messaging campaign conducted in collaboration with lead sponsors Crest® and Oral-B®., Oral Healthcare Can’t Wait®, an initiative of the Dental Trade Alliance, and Patterson Dental. The campaign begins in September and runs through October to promote messages to consumers about the importance of self-care, good nutrition, regular dental visits and tobacco avoidance in maintaining oral health.
On September 1, OHA will announce the results of a public opinion survey on how family economic security relates to oral healthcare. Sponsored by Oral Healthcare Can’t Wait and Crest and Oral-B, the survey will ask questions about expenditures in the household, how oral health relates to employability and how the general population obtains information about oral health. Previous OHA surveys (2011) have shown that in the past year, more than one-third (35 percent) of those who regularly visit the dentist have cut back on their visits. 
Joining the lead sponsors are a broad group of dental industry champions collaborating for the promotion’s success. Sponsors include: Aspen Dental, Atlantic Precious Metal Refining, DentaQuest, Hispanic Dental Association, Hu-Friedy, Ivoclar Vivadent, OralDNA Labs, Organization for Safety, Asepsis and Prevention (OSAP), Midmark, and Young Dental.
“We all need friendly reminders to practice good health habits, and they are particularly effective when we understand why,” said Dr. R. Ivan Lugo, Oral Care Professional and Scientific Relations, Regional Manager for North America and Puerto Rico, Procter & Gamble. “Fall for Smiles gives dental professionals the opportunity to work together to reach out to consumers and explain why oral health is so important to overall health and well-being.”
Each year, the campaign encourages dental care providers to reach out to their patients and communities as outlined in a participation booklet created by Patterson Dental. This year, OHA encourages all Americans to get involved and help spread the Fall for Smiles messages. “Fall for Smiles reminds us how important mouth health is to overall health and well-being,” said Beth Truett, President & CEO, Oral Health America. “I encourage all Americans to view the toolkit available on OHA’s website and join the nationwide effort to bring healthy mouths to life.”
To get involved, visit www.oralhealthamerica.org/fallforsmiles. For additional information about the campaign or to become a supporter or sponsor, please contact Melissa Hoebbel at (312) 836-9900 or Melissa@oralhealthamerica.org
 Oral Health America public opinion survey sponsored by Oral Healthcare Can’t Wait and Plackers
ABOUT ORAL HEALTH AMERICA
Oral Health America is a national non-profit organization whose mission is to connect communities with resources to increase access to care, education and advocacy for all Americans, especially those most vulnerable. For more information, visit www.oralhealthamerica.org.
ABOUT PROCTER & GAMBLE
P&G serves approximately 4.4 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, Ambi Pur®, SK-II®, and Vicks®. The P&G community includes operations in about 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.
A trusted leader in oral health, Crest was the first oral care brand to secure the ADA Seal of Acceptance for a clinically proven fluoride toothpaste. Since first introducing fluoride toothpaste 54 years ago, it is estimated that Crest has helped prevent more than half a billion cavities in the United States. Headquartered in Cincinnati, OH, Crest is owned and distributed by Procter & Gamble.
Oral-B is the worldwide leader in the over $5 billion brushing market. Part of the Procter & Gamble Company, the brand includes manual and power toothbrushes for children and adults, oral irrigators and interdental products, such as dental floss. Oral-B toothbrushes are used by more dentists in the world than any other brand.
ABOUT ORAL HEALTHCARE CAN’T WAIT
Oral Healthcare Can’t Wait (OHCW) is a multifaceted oral health awareness campaign for dental professionals (www.oralhealthcarecantwait.com) and consumers (www.visityourdentistnow.com) in an effort to educate people about the risks of canceling or postponing regular dental checkups and recommended treatment. Through the OHCW website, dental professionals have access to download free marketing materials to reinforce this message and keep their business going strong. OHCW is sponsored by The Dental Trade Alliance (DTA), a nonprofit trade association representing leading dental manufacturers, distributors, and laboratories.