Kerr Rebranding Focuses on Dental Assistants

Posted on October 9, 2013



Anaheim, Calif. — TotalCare, the Leader in Dental Infection Prevention, has announced a new corporate brand identity, representing the company’s drive toward delivering a full spectrum of innovative solutions to the dental community.

“The first major initiative will be a return to our company roots, with the addition of the name Kerr to our brand,” stated Todd Norbe, President of Kerr TotalCare.  “After 23 years in the industry, we understand what today’s dental professionals are faced with every day."

“As of today, Kerr TotalCare will be a hygiene-focused brand, positioned to deliver products designed to address the full workflow of dental hygienists and dental assistants,” stated Steve Fanning, VP of Marketing. 

Kerr TotalCare’s new brand identity is live on their website, and will be featured throughout all of its new advertising and marketing campaigns.  

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