3M Launches New Website

Posted on February 23, 2016

ST. PAUL‚ Minn. – Since Lava Zirconia was introduced in 2001, the material has improved the smiles of millions of patients worldwide – with scientific studies showing excellent strength, esthetics and clinical performance. Now with the 15-year anniversary of the brand, 3M is taking an opportunity to highlight Lava cases from clinicians and laboratories across the globe. At LAB DAY Chicago on February 26 and 27, 3M will launch a new website dedicated to showcasing dentist and lab-submitted case photos that demonstrate the Lava brand zirconia restorations for crowns and bridges.

In its 15 years of clinical use, the Lava brand has become trusted by dentists and laboratories, with millions of zirconia restorations placed in over 40 countries. With the recent introduction of Lava™ Plus High Translucency Zirconia in a disc format, Lava branded zirconia material is easier to access than ever.

“Thousands of skilled clinicians and lab technicians have allowed 3M to offer the benefits of zirconia to patients around the world,” said Jennifer Van Ranst, U.S. marketing manager. “We are looking forward to using this website to showcase the clinical success our customers have achieved with this material.”                                                                                            

Whether it’s a layered porcelain case, a high translucency all-zirconia bridge or simply a highly esthetic outcome that helped improve a patient’s smile, clinicians and dental laboratories are encouraged to upload their favorite cases. The site will showcase these before and after photos for visitors to view, “like” and share.  

To upload cases to the website, clinicians and dental labs can visit www.3M.com/Lava15

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