The new TCS logo captures the spirit and vision of the TCS brand.
After 16 years with a previous logo, TCS felt the time was right to refresh their image. Their goal was to create a visual identity that conveys their organization's foundation and continued commitment to their customers.
TCS focused on the combination of the following elements that define their brand:
Flexibility: Describes the characteristic of TCS's key products as well as their business mindset.
Union & Bonding: The overlay of the colors symbolizes the manufacturing and scientific notions of the company as well as commitment with valued partners.
Growth: Represents progress t as well as momentum and vision for continued growth.
Dynamism: Reflection of previous logo, which demonstrates energy and passion to move forward and progress.