Colgate-Palmolive and Make-A-Wish® Announce Partnership

Posted on September 29, 2015

New York, New York  - Colgate-Palmolive is thrilled to announce a new partnership with the Make-A-Wish® Foundation. Starting October 1, 2015, 4% of the sales price of EVERY children’s toothbrush purchased by dental offices in the United States* will be donated to Make-A-Wish. 

Make-A-Wish is an organization that grants the wishes of children diagnosed with life threatening medical conditions. According to the most recent Wish Impact study, wishes not only provide a great momentary experience for the child, but they have also been found to help the physical health of the child and improve their overall quality of life. Colgate’s donation will enable numerous wishes to be granted leading to the smiles of many children!

To learn more and participate please visit

*From October 1, 2015–December 31, 2016 Colgate will donate 4 percent of the sales price of all kids’ toothbrush sales to Make-A-Wish® with a minimum financial contribution of $250,000.

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