PRO-SYS Named a 2015 Silver Edison Award Winner

Posted on April 27, 2015


New York, NY - April 24, 2015 — The Edison Awards, celebrating 28 years of honoring the best in innovation and excellence in the development of new products and services, announced today that PRO-SYS® was voted a Silver Winner for innovation at the April 23 event at The Capitale in New York City. Richard Cohen, toothbrush developer and a Benco Dental Managing Director, joined hundreds of senior executives from some of the world’s most recognized companies to acknowledge the hard work and commitment of all of the 2015 Edison Award winners.

Being recognized with an Edison Award has become one of the highest accolades a company can receive in the name of innovation and business. The awards are named after Thomas Alva Edison (1847-1931) whose inventions, new product development methods and innovative achievements literally changed the world, garnered him 1,093 U.S. patents, and made him a household name around the world.

“Our judges recognized PRO-SYS® as a true innovator out of the many products in its category,” said Frank Bonafilia, executive director of the Edison Awards. The ballot of nominees for the Edison Awards™ was judged by a panel of more than 3,000 leading business executives including past award winners, academics and leaders in the fields of product development, design, engineering, science and medical.

One of the evening’s many highlights was the presentation of the prestigious Edison Achievement Award to Clayton M. Christensen, noted innovator, Kim B. Clark Professor of Harvard Business School, and founder of Innosight. Also honored with an Edison Achievement Award was Robert A. Lutz, former Vice Chairman of General Motors.

In addition to the Awards Gala, the annual Edison Awards program encompassed a full-day “Meet the Innovators Forum” and the "Innovators’ Showcase,” which offered guests a hands-on experience with many of the winning products. Cohen and Mandy Hull, Private Label Sr. Product Manager for Benco Dental, the largest privately-owned dental distribution company in the United States, offered a glimpse of the PRO-SYS toothbrush offerings at the Showcase.

PRO-SYS leading the charge is nothing new. The flagship item in their brush line – PRO-SYS Tapered Toothbrush – presents a unique opportunity for consumers: One of the first in its category, PRO-SYS Tapered Toothbrush includes (from the inventor of the nylon bristle) DuPont® Tynex filaments arranged in a multi-level design. The design is intended to clean deeper in difficult-to-reach areas without sacrificing comfort; tapered bristles clean under the gum line.

The handle of the PRO-SYS toothbrush, three years in the making, was shown to substantially reduce debris accumulation and bacterial contamination after prolonged use. In recent clinical findings by The Dental Advisor’s John A. Molinari, Ph.D. and Peri Nelson, B.S., the rubber-free handle on the adult and junior series toothbrushes in the PRO-SYS® oral care family remains 1,500 times cleaner than other brush handles after months of use.

Find out more about the PRO-SYS oral health care products, including two new toothbrush versions: one wider, one ultra-sensitive, that are set to debut this spring. Visit or call 1.800.GO.BENCO.

About Benco Dental

Benco Dental, headquartered in Northeastern Pennsylvania, is the largest privately-owned dental distribution company in the United States, offering a full array of supplies, equipment and services to dentists across the nation. Founded in 1930 by Benjamin Cohen, the company has remained family-owned and focused on its unique mission to ‘deliver success, smile after smile.’ Over the past decade, Benco has been the nation’s fastest growing dental distributor, now servicing more than 35,000 dentists and dental laboratories. Within the past 84 years, the company has grown from a single downtown location to a national network of more than 65 regional locations, five distribution centers, and two design showrooms

For more information, visit or call 1.800.GO.BENCO.

About the Edison Awards™

The EdisonAwards is a program conducted by Edison Universe, a non-profit, 501(c)(3) organization dedicated to fostering future innovators. The Awards have been recognizing and honoring the best in innovations and innovators since 1987. They honor game-changing innovations that are at the forefront of new product and service development, marketing and human-centered design, and are one of the highest accolades a company can receive in the name of successful innovation. For more information about the Edison Awards complete program and a list of past winners, visit

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