CHICAGO, September 18, 2014 — One of the most significant ways to maintain a healthy smile is to visit the
dentist on a regular basis. However, according to a new public opinion survey done by Harris Poll on behalf of Oral
Health America (OHA), low-income Americans, young adults and those living in urban areas are more likely to visit
the emergency room for dental care than the general public, which is ultimately more expensive than visiting a
dentist and often only provides temporary pain relief.
These results are why OHA is encouraging all Americans to spread the word about this year's Fall for Smiles
campaign, which educates the public about maintaining good oral health through brushing and flossing, regular
dental visits, eating a healthy diet and avoiding tobacco. The Fall for Smiles social media guide, sponsored by
Midmark Corporation, offers several ways dentists and families can participate in the campaign and spread the
word about maintaining a healthy mouth. Sharing the message of Fall for Smiles through social media dramatically
increases the number of Americans who learn about the campaign and the importance of oral health.
“We’re excited to support the Fall for Smiles initiative again this year,” said Midmark’s Vice President and General
Manager, Dental Division Eric Shirley. “It’s a wonderful opportunity for us to partner with Oral Health America and
other organizations to help provide education about the importance of oral health and developing good dental
In addition to providing suggested language for Facebook and Twitter, the social media guide features articles for
enewsletters and a press release template. Those wishing to participate in the campaign are encouraged to use the
hashtag #FallforSmiles with any social media messages about oral health sent during September and October. OHA
will also be hosting two Twitter chats centered around the Fall for Smiles campaign. The Sept. 18 Twitter chat will
go into detail about the OHA survey results and on Oct. 9 a chat will take place focusing on Halloween and mouth
healthy snacks and treats. Visit the campaign's webpage or follow OHA on Twitter @Smile4Health for more details.
To download the social media guide and for more information about Fall for Smiles, visit the campaign's webpage