DENTAL HEALTH PROMOTION

Posted on August 20, 2014

ST. PAUL, Minn., (August 19, 2014) – As part of the NASCAR race week at Bristol Motor Speedway, the American Dental Association's (ADA) Give Kids A Smile® program and 3M Racing are coming to Weaver Elementary and Fairmount Elementary, both in Bristol, TN, for two special high-speed oral health education events featuring members of the No. 16 3M Ford Fusion race team and the No. 16 3M race car. There will be two sessions for the nearly 800 students to rev up their dental health practices.   

WHO: 3M Racing revs up children’s good dental health with the ADA, ADA Foundation, Henry Schein, Inc., CareCredit, Oral Health America and 3M ESPE Dental.

WHAT: A dental health education event for nearly 800 local elementary school students – all with a high-speed racing theme as part of the upcoming race at Bristol Motor Speedway. The No. 16 3M race car; DeeBo, the 3M Racing Pit Bull mascot; and Fox Sports host Wendy Venturini will all be there to help rev up kids’ good dental health.

WHERE: Thursday, August 21

Location No. 1: 8:15 a.m. to 10 a.m., Weaver Elementary, 3341 Weaver Pike, Bristol, TN 37620

Location No. 2: 1 p.m. to 2 p.m., Fairmount Elementary, 821 Virginia Ave., Bristol, TN 37620

Program Background: 3M ESPE Dental has joined together with the American Dental Association’s Give Kids A Smile program, ADA Foundation, Henry Schein, Inc. (NASDAQ:HSIC), CareCredit℠, Church and Dwight, Oral Health America and NASCAR star Greg Biffle again to put good oral health on the fast track for young fans of NASCAR.  Across the country, Biffle, driver of the No. 16 3M Ford Fusion in the NASCAR Sprint Cup Series, is helping deliver the message to children about healthy habits like brushing for two minutes twice a day with a fluoride toothpaste, flossing, visiting the dentist regularly and making healthy food choices.

During the 2014 NASCAR season, 3M ESPE Dental is bringing the “Brush with the Biff” program to 11 racetracks, including Daytona (February), Texas (April), Richmond (April), Talladega (May), Kentucky (June), Bristol (August), Chicago (September), Dover (September), Kansas (October), Charlotte (October) and Phoenix (November).  At each race, race fans of all ages visit the 3M display in the midway for fun family activities, education about healthy dental habits, dental care kits that include Church and Dwight SpinBrushes and ToothTune toothbrushes, and a chance to meet Biffle on race day.  In five race markets, the Give Kids A Smile program will race into local schools for fun-filled high-speed oral health education events featuring members of the No. 16 3M Ford Fusion race team and the No. 16 3M race car. 

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