The Tooth Fairy Partners with Dentists to Promote Healthy Toothbrushing Habits

Posted on October 9, 2013


(PR Web)The Royal Council of Real Fairyland announced the launch of a partnership with hundreds of dentists across the United States, Canada, India and South America to become Official Real Tooth Fairy Dentists has been a huge success. Their award-winning website, which has experienced over 600% year-over-year growth, can be viewed at

“We’re thrilled with the success of the partnership,” says Marilyn Bollinger, President of The Real Tooth Fairies, LLC. “With nearly 8 million unique visitors coming to our site, primarily families with children of tooth-losing age, The Real Tooth Fairies are the perfect ones to spread the word about the importance of early preventive oral care as they help families find the right dentist for them. It’s a natural partnership that benefits everyone, most importantly the children, who need early oral checkups to help ensure a healthy mouth and a positive attitude toward dentists.”

To help motivate every girl to brush her teeth just like her Tooth Fairy does, the Real Tooth Fairies created an entertaining webisode entitled: "How to Brush Your Teeth.” The fun, interactive webisode can be experienced during a visit to the online world of The Real Fairyland, or watched as a video at

The new webisode is just the latest addition to the Real Tooth Fairies award-winning interactive world for girls (ages 5-10) that focuses on character-building through positive role models, the 20 Lost Tooth Virtues, and the Every Kindness Counts program.

In addition to the interactive webisode, Earthie Girls (as they are called in Real Fairyland) can also print a weekly tooth-brushing chart and find an Official Real Tooth Fairy Dentist in their area. The Official Real Tooth Fairy Dentists are part of a network of dentists across the United States, Canada, India and South America who are dedicated to making dental visits special. These dentists give their young patients official Real Tooth Fairy surprises at office visits, and their waiting areas feature The Real Tooth Fairies award-winning book series. When the dentist helps wiggle out a lost tooth, the child receives an official Tooth Fairy Lost Tooth box and a tip about getting a free personalized Tooth Fairy Letter on their pillow that night. All these fun elements have girls saying they can’t wait for their next dental appointment.

“We’ve created a total experience from The Real Tooth Fairies website to an Official Real Tooth Fairies Dentist and back,” Bollinger says. “And along the way, the children are involved in games and learning in the Tooth Fairy online world, discovering the 20 Lost Tooth Virtues and staying healthy. You can tell if your dentist is an Official Real Tooth Fairy dentist by the certificate on his or her wall – and that happy twinkle in the dentist’s and dental assistants’ eyes!”

Children and their parents can find these dentists by searching by city or zip code in the website’s dentist section. On each dentist’s profile, families see what kids like most about this dentist and there is a clickable link to the dentist’s website. Families enjoy seeing a Dream Tree about that dentist that shows his or her talents, dreams, and achievements. Search for an Official Real Tooth Fairy dentist here:

“Dental care is such an important part of a girl’s total health,” says Bollinger. “As Queen Sirona of Real Fairyland says: ‘If girls see their teeth like treasures to take care of for their whole lifetime, they are inspired to brush twice a day to make them shine like beautiful jewels’.”

About The Real Tooth Fairies

The Real Tooth Fairies are represented to Earthies by the Royal Council of the Real Fairyland, LLC, an entertainment company dedicated to the production of excellence in programming and interactive media, tied to consumer products that inspire imagination, foster creativity, and encourage children to spread kindness and change the world. The Real Tooth Fairies focus on character building through positive role models, the 20 Lost Tooth Virtues, and Every Kindness Counts. In addition, a school kindness program involves students in a 4-week program wherein kids are heroes for kindness in their family, school, and community while supporting a global charity.

Marilyn Bollinger, president of The Real Tooth Fairies, is the author of 30 Disney books and has consulted for LeapFrog, Fisher-Price and other top children’s companies. As a licensed clinical social worker, she practices family and children’s therapy and is leader of parenting workshops. And of course, she’s honored to be the Earth’s ambassador to all things Real Fairyland, where Love is Magic and Every Kindness Counts!

Learn about the Real Tooth Fairies at


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