Sesame Communications and National Dental Association Announce Strategic Alliance

Posted on October 9, 2013

SEATTLE, WA — June 27, 2013 — Sesame Communications, the leading provider of cloud based solutions to help dental and orthodontic practices accelerate new patient acquisition, build patient loyalty and transform the patient experience, today announced a strategic alliance with the National Dental Association (NDA), whose mission is to promote oral health equity among people of color by harnessing the collective power of its members, advocating for the needs of and mentoring dental students of color, and raising the profile of the profession.

This alliance between the NDA and Sesame is designed to ensure that NDA practices have ready access to patient engagement management solutions to help them grow and thrive in the digital age. Sesame will work directly with NDA practices to help them implement proven digital strategies and solutions that build profitable, long-term patient relationships. In addition, Sesame has joined the NDA Corporate Roundtable and will provide advice and counsel to the NDA in the development of organization policies and strategic action plans.

“Sesame is a staunch supporter of the National Dental Association’s mission to promote oral health equity in underserved and vulnerable communities,” said Diana P. Friedman, Chief Executive Officer of Sesame Communications. “NDA practices that adopt the Sesame Communications Patient Engagement Management system will be better prepared to reach, engage and expand their footprint within the national and international communities they serve.”

Sesame helps thousands of dental and orthodontic practices, nationwide, harness the power of the Internet to efficiently build and manage all aspects of patient engagement. Sesame solutions include an integrated online suite of services that enable dentists to actively and efficiently engage with their local patient population.

“We believe our alliance with Sesame offers NDA member practices a powerful means of growing their practice and deepening relationships with their patients and community,” said Dr. Edward Chappelle, President of the National Dental Association. “Sesame brings a stellar industry reputation and is a tremendous addition to the NDA Corporate Roundtable.”

About Sesame Communications

Sesame Communications helps dental and orthodontic practices harness the power of the Internet to accelerate new patient acquisition, build patient loyalty and transform the patient experience.  The Sesame 24-7 Patient Engagement Management system is an end-to-end, HIPAA-compliant solution tailored to the unique and specific needs of dentistry. An Inc. 500|5000 and Deloitte Technology Fast 500™ company, Sesame is recognized as one of the fastest growing technology companies in the United States. Sesame is also the proud recipient of numerous awards and accolades, including a two-time Pride Institute Best-of-Class winner and as one of the 100 Fastest Growing Companies by Puget Sound Business Journal. For more information about Sesame, visit or call 877.633.5193.

About the National Dental Association

The NDA is the oldest and most prestigious association of people of color in the dental profession and, since 1913, has been the leader in advancing their interests in the profession and in society. Through scholarships and support programs as well as advocacy for enhanced resources, the NDA promotes dentistry as a viable profession among young students of color.  As both caregivers and citizens of the communities they serve, NDA members seek to improve the health of the underserved, increase access to oral health care, eliminate disparities and promote health equity. The organization actively supports efforts to enhance oral health literacy in vulnerable communities and to raise awareness of the importance of oral disease prevention. It is comprised of forty-eight state and local chapters throughout the U.S. and Caribbean. For more information, visit: or call 202.588.1697.

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