Health Net Promotes Mother and Infant Health with Public Service Campaign

Posted on October 9, 2013

LOS ANGELES--()--Health Net, Inc. (NYSE: HNT) is helping increase awareness of prenatal and infant health with a national public service campaign launched today. Created in collaboration with the National Healthy Mothers, Healthy Babies Coalition (HMHB), the campaign announcements encourage mothers and fathers to sign up for a free mobile health service called text4baby.

Text4baby delivers timely health information during pregnancy and through baby’s first year via personalized text messages based on a pregnant woman’s due date or her baby’s date of birth. Messages focus on a variety of critical health topics including immunization, nutrition, mental health, oral health and safe sleep. Text4baby also connects receivers to prenatal and infant care services and resources.

“Mobile phones can play a significant role in promoting prenatal, postnatal and infant health care by delivering accurate and timely information directly to both expectant and new parents,” said Mary Beth Govier, director of Care Management for Health Net. Anyone can sign up for the service by texting BABY (or BEBE for Spanish) to 511411.

The campaign, which features two, 30-second television announcements, has been distributed to media outlets nationwide. The “Belly-to-Belly” announcement shows just the pregnant bellies of two friends talking about text4baby. One pregnant mom is a text4baby subscriber and shows her friend how to sign up. Accompanied by the song, “Twinkle, Twinkle, Little Star,” the “Baby Photos” announcement shows photos of babies whose mothers used text4baby. The mothers of the babies in the PSA received three text4baby messages a week while they were pregnant and/or until their babies’ first birthday.

Public service announcements are just one way in which Health Net is reaching out to women and men to enroll them in text4baby. Health Net also will promote the announcements on its website, www.healthnet.com, at its Community Solutions Centers, and with its associates, members, contracting providers and insurance brokers.

“Text4baby joins our tool kit of prenatal resources,” said Govier. “Health Net also offers health coaches and Decision Power Healthy Baby, an online educational video series available free of charge to our website visitors.”

Text4baby already has reached more than 240,000 users since it began in 2010. The rapid adoption is due, in large part, to an unprecedented public-private partnership that includes over 600 outreach partners including government agencies, corporations, academic institutions, professional associations, tribal agencies and non-profit organizations.

Health Net was the first health plan in California to partner with text4baby and provide statewide outreach in 2010. The company was one of the first text4baby health plan partners in Arizona and Oregon.

For more information, visit www.text4baby.org.

About Health Net

Health Net, Inc. is a publicly traded managed care organization that delivers managed health care services through health plans and government-sponsored managed care plans. Its mission is to help people be healthy, secure and comfortable. Health Net, through its subsidiaries, provides and administers health benefits to approximately 5.6 million individuals across the country through group, individual, Medicare (including the Medicare prescription drug benefit commonly referred to as “Part D”), Medicaid, U.S. Department of Defense, including TRICARE, and Veterans Affairs programs. Health Net’s behavioral health services subsidiary, Managed Health Network, Inc., provides behavioral health, substance abuse and employee assistance programs to approximately 4.9 million individuals, including Health Net’s own health plan members. Health Net’s subsidiaries also offer managed health care products related to prescription drugs, and offer managed health care product coordination for multi-region employers and administrative services for medical groups and self-funded benefits programs.

For more information on Health Net, Inc., please visit Health Net’s website at www.healthnet.com.

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