CHICAGO, April 2, 2013—The DentaQuest Foundation has renewed grant support for the final phase of development and launch of Oral Health America's (OHA) Wisdom Tooth Project® web portal. The funding will enable OHA to reach older adults and their caregivers on a national and state basis, with assistance from award winning public relations agency, Edelman.
"We are extremely grateful for the DentaQuest Foundation's continued support of Oral Health America and the Wisdom Tooth Project," said OHA President and CEO Beth Truett. "DentaQuest has supported the development of the web portal through the research and development phases and their continued commitment allows OHA to enable caregivers and older adults have access to the resources they need for better oral and overall health.”
The Wisdom Tooth Project aims to change the lives of older adults especially vulnerable to oral disease. The program addresses the growing crisis in older adult oral health, with 19,000 people retiring daily and only 2% with a dental benefit plan. OHA’s new portal, ToothWisdom.org is one of five strategies OHA is implementing to provide older adults and their caregivers information and resources and raise public awareness about the need to take action. The goal of the website is to stress the importance of prevention at every age; connect older adults to resources needed to access care; create a singular place where dental, medical and allied health professionals as well as older adult advocates can find resources, and to connect and build communities on a national and state level needed to excite systemic change.
The Wisdom Tooth Project website is undergoing live testing and will be introduced at an industry event at OHA’s corporate headquarters in Chicago on May 15, 2013.