DenMat has launched smilecentral.com, a patient-focused website for consumers seeking the smile makeover that’s right for them. Introduced in conjunction with a new national television advertising campaign featuring Snap-On Smile®, Cerinate One-hourTM Permanent Veneers and LUMINEERS®, smilecentral.com features an interactive avatar named Kim—the viewer’s personal smile assistant—who helps prospective smile makeover patients request an appointment with a participating dentist in their area. “DenMat is dedicated not only to developing innovative solutions for dental patients, we’re equally committed to bringing interested patients into dental offices to receive treatment. Our national TV campaign will drive them to smilecentral.com, where they will be able to use the Dentist Locator to find a practice near them to perform the desired procedure. Bringing new patients to the dentist’s office is a fundamental objective of the site,” comments Eric Relyea, Vice President, Marketing, for DenMat. Dentists can register for one of three Dentist Locator listings available per zip code, so that prospective patients can request an appointment on-line. Patients are led through a series of questions to help them identify what they would like to correct about their smiles, including crooked, uneven, stained, worn or even missing teeth, and ultimately arrive on the restorative solution—and the practice— that would be right for them.