Kids Berry Bee from Bert’s Bees is a natural and effective toothpaste clinically proven to improve oral health. It is fluoride free and safe to swallow. Berry Bee is made with real cranberry extract, which emerging evidence suggests may help to inhibit certain plaque-causing bacteria from adhering to little teeth and gums. Berry Bee’s SLS-free formula contains calcium and phosphorous to promote strong, healthy teeth. It contains no artificial colors, flavors, preservatives or sweeteners.