Inside Dentistry eBook

Open for Business! 6 Essential Elements of A Flawless Practice Launch

Lou Shuman, DMD, CAGS

September 21, 2015

KEY TAKEAWAYS:

  • Identify your Area of Demographic Influence (ADI) to find a target audience
  • Maximize your web presence to attract search engine results and patients
  • Improve your website through 6 key techniques

If you are making or have made a practice transition and want to maximize your investment, a well-developed marketing plan is absolute must. Whether you are starting a new practice, adding a second location, expanding or renovating an existing office, or acquiring a practice, a systematic approach will get the word out to current and prospective patients.

Putting your practice online is an important way to extend your reach beyond word-of-mouth referrals, especially during a transition or launch. A huge majority of patients are online every day—and capturing their attention is not as hard as you might think.

Dr. Lou Shuman shares his expertise and leads clinicians through the best practices for creating and maintaining a digital presence that will improving your practice’s visibility, from creating a rich and robust practice website to improving your search engine rankings.

About the Author

Lou Shuman, DMD, CAGS, is known for his expertise in Internet strategy, emerging technologies, e-learning applications, and digital marketing methods. Highly respected in the dental corporate and education community, he is an executive consultant for KaVo Kerr Group and many other organizations. He is also the managing editor of Dental Sleep Practice. Dr. Gordon Christensen cited him as “one of the most influential dentists in the country today.”

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