If you are making or have made a practice transition and want to maximize your investment, a well-developed marketing plan is absolute must. Whether you are starting a new practice, adding a second location, expanding or renovating an existing office, or acquiring a practice, a systematic approach will get the word out to current and prospective patients.
Putting your practice online is an important way to extend your reach beyond word-of-mouth referrals, especially during a transition or launch. A huge majority of patients are online every day—and capturing their attention is not as hard as you might think.
Dr. Lou Shuman shares his expertise and leads clinicians through the best practices for creating and maintaining a digital presence that will improving your practice’s visibility, from creating a rich and robust practice website to improving your search engine rankings.
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