February 2009
Volume 5, Issue 2

Industry Insider

Colgate Total® Toothpaste Awarded First SEAL OF Acceptance from International Academy of Periodontology

The International Academy of Periodontology (IAP) has awarded their first Seal of Acceptance to Colgate Total® toothpaste for helping to reduce gingivitis and the progression of periodontitis.

“We have launched the IAP Seal of Acceptance as a means to recognize dental products that offer optimal benefits and to promote periodontal health among consumers and dental professionals worldwide,” said Daniel Etienne, MS, DDS, president of the IAP. “We are very proud to award the first-ever IAP Seal of Acceptance to Colgate Total.”

To be considered for the IAP’s Seal of Acceptance, companies are encouraged to voluntarily submit OTC products for consideration. Recommended products must withstand a demanding review by a global IAP committee of experts. The process includes review of objective data from clinical and/or laboratory studies that support the product’s safety, effectiveness, and promotional claims, as well as ingredient lists, approved product packaging and labeling, and other pertinent product information. The program may be expanded to professional products in the future.

Clinically proven to help prevent cavities, plaque, and gingivitis, Colgate Total is the toothpaste recommended most often by dental professionals worldwide. Only Colgate Total toothpastes contain a triclosan/copolymer system to provide 12-hour protection even after eating or drinking. In addition to protecting against tartar build-up and bad breath, all Colgate Total toothpastes contain fluoride to strengthen teeth and provide outstanding cavity protection.

“Colgate Total was the first toothpaste to be approved by the FDA and accepted by the ADA to fight plaque and gingivitis,” said Sheila Hopkins, VP and GM of Professional Oral Care (North America) for Colgate-Palmolive. “The IAP recognition of Colgate Total toothpaste marks another celebrated milestone for Colgate as the world leader in oral care.”

For additional information on Colgate Total toothpaste, please visit www.colgate.com. To learn more about the IAP’s seal program, visit www.perioiap.org.

ADEAGies Foundation Announces Return of Premier Sponsors for 2009 William J. Gies Awards

The 2009 Gies Awards Gala will be held March 14 at the Sheraton Phoenix Downtown Hotel in Phoenix, Arizona, in conjunction with the American Dental Education Association (ADEA) Annual Session and Exhibition. This year’s black-tie celebration will take place immediately prior to the opening of the annual session, convening March 15–18.

The sponsorship by Johnson and Johnson Healthcare Products, Division of McNEIL-PPC, Inc, and OraPharma, Inc, is part of these companies’ overall support of ADEAGies Foundation initiatives for advancing our nation’s dental schools.

“The generous support of Johnson and Johnson and OraPharma allows us to sustain the Gies Awards’ emerging tradition of honoring excellence,” said Richard W. Valachovic, DMD, MPH, president of the ADEAGies Foundation and executive director of the ADEA. “Recognition for dental and oral health leadership is an important part of the Foundation’s mission.”

The Gies Awards, named after dental education pioneer William J. Gies, PhD, honor individuals and organizations exemplifying dedication to the highest standards of vision, innovation, and achievement in global oral health and dental education, research, and leadership.

For more information, please visit www.adeagiesfoundation.org.

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