American Dental Education Association Announces New Visual Brand
Posted on November 21, 2013
WASHINGTON--(BUSINESS WIRE)--The American Dental Education Association (ADEA) is pleased to unveil its new visual brand, designed to articulate a consistent and compelling presentation of ADEA’s authentic “identity” and to communicate the excellence of the organization’s mission, services and people. The new ADEA Visual Communications System was created in response to feedback received from ADEA members, staff and key stakeholders during a communications audit.
“We are extremely pleased by how the new brand incorporates our existing identity and values while, at the same time, visually representing the organization in a more contemporary and vibrant manner that better resonates with our existing and future audiences within the dental education community,” says Richard W. Valachovic, D.M.D., M.P.H., ADEA President and CEO.
ADEA’s new Visual Communications System establishes a common visual “umbrella” and a consistent framework for using the new ADEA brand that is audience focused. The new ADEA Visual Communications System:
Provides visual cues that convey the intended audience of any ADEA message through the use of colors and graphics.
Strengthens ADEA’s visual branding across all publications so that it is clear that they are part of a family of communications from ADEA.
Features a new ADEA logo that has a more modern appearance and is easier to read.
Enforces use of the tagline The Voice of Dental Education on all communications to more easily identify ADEA’s core mission, promise and brand.
ADEA has also designed a "Member of ADEA" logo, featuring the tagline, The Voice of Dental Education, for members to use to show their support for, and membership within, the Association. The Member of ADEA logo and usage requirements are now available for members to download atwww.adea.org/branding.