Lady Gaga Now Star of Singing Toothbrushes
Posted on August 20, 2012
Lady Gaga is the newest artist to join the successful line of Brush Buddies Singing Toothbrushes, with two toothbrushes. One plays “Born This Way” and “Bad Romance”; the other plays "Born This Way" and “Teeth”. Each song plays for a full 2 minutes—the brushing time recommended by dentists. The Lady Gaga Singing Toothbrush is the world’s first toothbrush to feature a replaceable black brush head with soft black bristles and a body encased in gold.
Brush Buddies packaging continues to showcase the name and image of each artist, and has now added a new "play now" feature that allows consumers to play each of the songs on the brush while maintaining the product in a safe hygienic shell.
Brush Buddies, which provides entertaining and educational oral care products, and the Bravado merchandising company created the singing toothbrush category during the summer of 2011 with the launch of two singing toothbrushes that each play two hit songs by Justin Bieber.