Willi Geller visits Ivoclar Vivadent
Posted on July 23, 2012
Willi Geller paid a one-day visit to the headquarters of Ivoclar Vivadent AG in the Principality of Liechtenstein. The discussions conducted on the occasion served the purpose of exchanging ideas and experiences.
Current market trends and new technologies were at the center of the discussions. Particular attention was given to the pros and cons of traditional and state-of-the-art techniques, which were weighed up against each other. Mr. Geller emphasized the great responsibility of the dental industry within the context of introducing new products, as the high esthetic and functional requirements placed on dental restorations today need to be met. He also used his visit to obtain information about the products of the IPS e.max system from Ivoclar Vivadent, in particular about the esthetic possibilities opened up by these materials. The discussions, which took place in an informal setting, were characterized by a cooperative spirit and mutual appreciation.
About Willi Geller
Willi Geller is one of the most renowned dental technicians worldwide. His innovative achievements have revolutionized the way dental technology is practiced and esthetic restorations are created. He is considered to be one of the creators of modern dental ceramics. Propelled by the desire of creating a unique and lifelike copy of nature, he founded Willi Geller Creation in the 1980s and developed a series of metal ceramics that caused quite a stir. Quickly, these novel ceramic materials became trendsetting in dental technology throughout the world. Today, Mr Geller operates his own dental laboratory in Zurich, Switzerland. Moreover, he is an author, lecturer and trainer.
About Ivoclar Vivadent
Ivoclar Vivadent is one of the world’s leading manufacturers of innovative material systems for high-quality dental applications. The company’s success is based on a comprehensive portfolio of products and systems, strong research and development capabilities and a clear commitment to training and further education. The company has wholly owned subsidiaries in 22 countries, and it employs around 2500 people worldwide.
(From left to right:) Prof. Heinrich Kappert, Director R&D Technologies, Willi Geller, Armin Ospelt, Head of Global Marketing