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Oral Health America to Launch Third Annual Fall for Smiles Campaign

Posted on July 6, 2012

Oral Health America (OHA) has announced the launch of its third annual Fall for Smiles® public messaging campaign, conducted in collaboration with lead sponsors Crest® and Oral-B®, Oral Healthcare Can’t Wait®, an initiative of the Dental Trade Alliance, and Patterson Dental. The campaign begins in September and runs through October to promote messages to consumers about the importance of self-care, good nutrition, regular dental visits and tobacco avoidance in maintaining oral health.

On September 1, OHA will announce the results of a public opinion survey on how family economic security relates to oral healthcare. Sponsored by Oral Healthcare Can’t Wait and Crest and Oral-B, the survey will ask questions about expenditures in the household, how oral health relates to employability and how the general population obtains information about oral health.

Joining the lead sponsors are a broad group of dental industry champions collaborating for the promotion’s success. Sponsors include: Aspen Dental, Atlantic Precious Metal Refining, DentaQuest, Hispanic Dental Association, Hu-Friedy, Ivoclar Vivadent, OralDNA Labs, Organization for Safety, Asepsis and Prevention (OSAP), Midmark, and Young Dental.

“We all need friendly reminders to practice good health habits, and they are particularly effective when we understand why,” said Dr. R. Ivan Lugo, Oral Care Professional and Scientific Relations, Regional Manager for North America and Puerto Rico, Procter & Gamble. “Fall for Smiles gives dental professionals the opportunity to work together to reach out to consumers and explain why oral health is so important to overall health and well-being.”

Each year, the campaign encourages dental care providers to reach out to their patients and communities as outlined in a participation booklet created by Patterson Dental.  This year, OHA encourages all Americans to get involved and help spread the Fall for Smiles messages. “Fall for Smiles reminds us how important mouth health is to overall health and well-being,” said Beth Truett, President & CEO, Oral Health America. “I encourage all Americans to view the toolkit available on OHA’s website and join the nationwide effort to bring healthy mouths to life.”