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Intellident Launches Toothbrush Shield

Posted on July 6, 2012

Vero Beach, Florida (PRWEB) May 18, 2012

IntelliDent, a division of E4 Technologies, Inc., announced today the launch of The Toothbrush Shield and the creation of a new product category in oral care for major pharmacies nationwide.

The Toothbrush Shield is designed to replace the plastic snap-on caps which have been proven to trap and breed bacteria. It is a disposable, breathable and fast drying shield that acts like a surgical mask for your toothbrush. The Shield is made of an antimicrobial non-woven material that wicks away moisture from your toothbrush, creating a cleaner, healthier environment for your toothbrush–and your mouth. It is a laboratory tested 99.9 percent effective barrier against bacterial and viral transfer from both airborne and surface microbial contact.

The Centers for Disease Control (CDC) strongly advises against storing toothbrushes in closed plastic containers, as the humid conditions are more conducive to bacterial growth.

“Being a person on the go, I carry my toothbrush everywhere. I knew a plastic cap wouldn’t protect my toothbrush, but couldn’t find an alternative. I also knew I couldn’t be the only one facing this issue,” said Susan Klinsport, CEO of IntelliDent. “Inspired to find a solution, I invented the Toothbrush Shield. Now it’s easy to protect your toothbrush -- traveling, at work, at home and everywhere in between.”

The Toothbrush Shield is now available at Walgreens, Walgreens.com, Amazon.com and major pharmacy chains nationwide. It is also available at http://www.ToothbrushShield.com.

About IntelliDent

Through research and development, IntelliDent brings to market oral care products designed to make life’s simple routines healthier by utilizing protection as mean of prevention. IntelliDent’s flagship product, The Toothbrush Shield, is redefining and creating a new category for toothbrush protection. IntelliDent, a division of E4 Technologies, was founded in 2010 by Susan Klinsport of Vero Beach, Florida.