Heraeus Launches a Marketing Website
Posted on April 18, 2012
Heraeus Kulzer, LLC announced that its Prosthetics Division is now offering a web-based print-on-demand site for its dental laboratory customers. This site gives these laboratories access to Heraeus’ portfolio of attractively designed, high-impact brochures and other tools that can be used to market their services to dental practices. A particularly appealing aspect of this site is the ability for a laboratory to customize the materials with its logo, address and other contact information. The laboratory may also download Heraeus product logos, images, customer letters, customizable pricing sheets and other materials at no charge to create its own letters, flyers, postcards and email messages to send to its current or prospective dental practice customers. Customers may download a free Print-on-Demand User Guide from the site providing answers to any questions they might have about how to make the most of the site’s capabilities. “Our dental laboratory customers have many roles, including those of technician, artist and craftsperson,” said Lesley Melvin, Product Manager for Heraeus’ Prosthetics Division. “But they also play the role of a marketer and business person; we developed our print-on-demand site to help them be as successful in that role as possible.