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Midmark Elevance Dental Chair Named as Finalist in the 2012 Medical Design Excellence Awards

Posted on May 8, 2012

Midmark Elevance® Dental Chair Named as Finalist in the 2012 Medical Design Excellence Awards

VERSAILLES, Ohio – (May 7, 2012)Midmark Corporation announced that its Elevance® Dental Chair has been selected as a finalist in the Dental Instruments, Equipment, and Supplies category of the 2012 Medical Design Excellence Awards (MDEA) competition. Years of research and development yielded a patient chair that is a genuine departure from any chair on the market today. With its unique Cantilever Forwarddesign, advanced hydraulic system and the fully integrated heat and massage option, the Elevance chair delivers sophisticated styling, optimal patient access and exceptional patient comfort without compromise. Columbus, Ohio-based Design Central played a vital role in the development and design of table components that increase the esthetics and ergonomics of the table.

Medical Device and Diagnostic Industry (MD+DI), the global MedTech authority providing the medical device industry with the latest news, information, and in-depth analysis, announced the finalists, and their suppliers, in the 2012 MDEA competition in its April issue.

Sponsored by MD+DI and organized by UBM Canon, the MDEA ( competition is the premier awards program for the medical technology community. It recognizes the achievements of medical device manufacturers, their suppliers, and the many people behind the scenes—engineers, scientists, designers, and clinicians—who are responsible for the groundbreaking innovations that are changing the face of healthcare. MDEA-finalist and winning entries excel in the areas of product innovation, design and engineering achievement, end-user benefit, and cost-effectiveness in manufacturing and healthcare delivery.

An impartial, multidisciplinary panel of third-party jurors with expertise in biomedical engineering, clinical practice, diagnostics, human factors, industrial design, manufacturing, and medicine performed a comprehensive review of the entries. Entries were evaluated on the basis of their design and engineering features, including innovative use of materials, user-related functions that improve healthcare delivery and change traditional medical attitudes or practices, features that provide enhanced benefits to the patient, and the ability of the product development team to overcome design and engineering challenges so that the product meets its clinical objectives. The 2012 MDEA Jury selected 41 finalists in 10 medical product categories.

“We are honored to be recognized by the MDEA judges,” stated Eric Shirley, vice president and general manager, dental division for Midmark. “Building from Midmark’s reputation for exceptional patient comfort, the Elevance truly creates the ideal patient experience while maximizing performance for the dental professional.”

Winning products will be announced at the MDEA Presentation Ceremony held on Wednesday, May 23, 2012 at the Philadelphia Marriott Downtown hotel. The ceremony is held in conjunction with the MD&M East Event ( at the adjacent Pennsylvania Convention Center, May 22-24.

About Medical Design Excellence Awards

The MDEA program is presented by UBM Canon, the global advanced manufacturing and MedTech authority, and by Medical Device and Diagnostic Industry (MD+DI), the industry’s central source for late breaking news, information, and business intelligence. The 2012 Medical Design Excellence Awards are sponsored by Platinum Sponsor: Phillips-Medisize and Silver Sponsor: Teleflex Medical OEM.  For more information on the Medical Design Excellence Awards, visit, or e-mail

About Midmark Dental

Dedicated to helping dental professionals deliver the most efficient patient care, Midmark offers a complete line of innovative equipment solutions for operatories, instrument processing and central utilities. The Midmark Artizan Dental Furniture line and Integra Dental Casework offer the most comprehensive cabinetry solutions available from a dental manufacturer.  And, its line of ergonomic dental chairs with patented integrated armrests is recognized for comfort and style. Designed to deliver exceptional value and productivity to high-tech dental practices, including intra-oral dental X-ray, digital panoramic and digital sensor systems, the Progeny dental imaging products lead the industry with more than 40,000 intra-oral X-ray installations. In addition, Midmark offers quality lighting, reliable delivery systems, ergonomic seating, air compressors and evacuation systems, as well as market-leading sterilizers.

About Midmark

Midmark Corporation brings efficient patient care to millions of people each day in the human and animal healthcare industries around the world. The most trusted name in medical, dental and veterinary healthcare equipment solutions, Midmark is committed to providing innovative products and services for the healthcare professional, integrating value-added technology into everything it does. With more than 1,500 teammates worldwide, Midmark is dedicated to making a positive difference in the practice of healthcare. Headquartered in Versailles, Ohio, Midmark Corporation maintains four subsidiaries in the United States. To support international healthcare markets, it holds subsidiaries in France, India and Italy. For more information about Midmark, visit