DenMat announces the arrival of LumiSmile™ White

Posted on March 24, 2014

The maker of Lumineers® launches an entirely new brand of professional take-home whitening that promises premium whitening without the premium price. 

LOMPOC, Calif. (March 5, 2014)DenMat, a leading manufacturer of innovative esthetic dentistry and advanced oral health solutions, is pleased to announce the launch of LumiSmile White, an entirely new line of professional take-home whitening that delivers strong results with minimal sensitivity at an affordable price to the dentist. 

DenMat has a long history of innovation in Whitening. From the launch of the original Rembrandt Whitening in 1986 through LumiBrite Chairside and Take Home Whitening, DenMat has always been at the forefront of safe, effective teeth whitening. 

To develop LumiSmile White, DenMat sourced some of the world’s foremost authorities in teeth whitening to optimize its formulations. This top tier group worked closely with leaders in the industry to create some of the best formulations on the market today. LumiSmile White is available in 32%, 22% and 16% Carbamide Peroxide concentrations, and features reduced sensitivity, real peppermint oil flavoring and 18-months of shelf life without refrigeration. Additionally, DenMat is offering LumiSmile White at up to 33% less cost than leading competitors such as Philips NiteWhite and DayWhite. 

“There is a strong correlation between whitening of teeth and additional esthetic dental work. Those chipped anteriors become additional case work when the teeth are an improved shade. DenMat is proud of our new LumiSmile White formulation and believe our end user patients will smile more after using it.” said Brenton Lively, Senior Product Manager for DenMat. 

Sensitivity during and after whitening was a big patient concern in preliminary research. DenMat’s team tackled this issue with vigor, ultimately replacing some of the glycerin in the initial test formulas with propylene glycol. This modification was designed to minimize dehydration of the teeth and improve patient comfort. To this end, DenMat also added more H20 and potassium nitrate to further improve patient comfort with LumiSmile White. 

In DenMat’s pre-market evaluations, LumiSmile White finished with a higher overall rating than the leading competition. Evaluators liked the new flavoring, which uses real peppermint oil, and preferred LumiSmile White’s handling characteristics, efficacy and low sensitivity. 

For more information, please contact Andrea Awe, Associate Product Manager, at 800-346-3700 ext. 2720, or via email at 


About DenMat Holdings, LLC: Since 1974, DenMat has been a leader in high-quality dental products for dental professionals in more than 60 countries around the world. DenMat makes and assembles most of its products at its World Headquarters on the Central Coast of California. DenMat offers three main product categories: Consumables, Small Equipment, and a full-service Dental Laboratory. DenMat’s consumables include the brands known and trusted: Geristore®, Core Paste®, Tenure®, Ultra-Bond®, Infinity®, Splash®, Precision®, Perfectemp®, and LumiBrite®. DenMat’s small equipment envelopes a broad suite of products, including our SOL® soft-tissue diode laser, PeriOptix® magnification loupes and lights and Flashlite(Magna and 1401) curing lights. In addition, DenMat distributes the Velscope® Vx—the world’s top choice for oral lesion screening. DenMat is the home of the world’s #1 patient-requested thin veneer, Lumineers®. Now better than ever and backed by Thinnovation®: DenMat’s fresh multi-disciplinary approach to anterior esthetics using the latest generation of Lumineers. DenMat now crafts Lumineers by using advanced digital scanning, proprietary design software, 3-D printing—all hand-finished by skilled lab artisans in California. DenMat also features the ultimate provisional appliance, Snap-On Smile®. For more information, visit or call 1-800-4DENMAT (1-800-433-6628). 

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