More Articles

Browse More

Product Specials

21st Century Television Interview on Dental Tech Features NSK Executives

Posted on March 20, 2014

BOCA RATON, FL – In an in depth look at new dental technology, 21st Century Television host Jackie Bales interviewed NSK Dental Executive Corporate Officer and President Jeff Imada, CEO Ellchi Nakanishi, and Director of Sales and Marketing Rob Gochoel.  NSK Dental was founded in 1930 by Mr. Nakanishi’s grandfather, a Japanese inventor who saw the value in developing high-quality precision tools that focused on cutting edge technology.  At a time when technology was still very new to the dental industry, he had the vision to see beyond the present and anticipate what it could do for his customers.

In the interview, Mr. Nakanishi states, "We work hard to achieve our corporate mission by contributing to the health and well-being of our customers with affordable, high-quality products." He also stated that his goal was to deliver an innovative product that would set the standard for positive change in the industry and that their primary concern was with the welfare of the individual consumer. He noted that NSK has made substantial improvements in their production facilities over the past few years with over 150 computer-operated machines and an extensive testing facility now fully operational. He emphasized that 90 percent of their production was now done "in house," which helps guarantee the quality of their operations.

The program focuses on the fact that one of the biggest challenges in modern dentistry is that consumers are looking for ways to cut spending due to the present economy, and that dental care is often the first to go. NSK hopes to change that by offering dental practices cutting-edge but affordable products that can help make dental care more affordable.

J.L. Haber, Vice President of Programming for 21st Century Television states, "This program reveals the cutting edge technology behind the scenes by a brilliant Japanese company, NSK Dental, which promises to revolutionize the dental industry and improve quality dental care for years to come. We’re excited to have them join us on 21st Century Television"

See the interview here