OPT-In Forges Sterngold Partnership and NADL Alliance
Posted on February 26, 2014
OPT-In Management, LLC announced a new partnership alliance with Sterngold Dental, LLC, Attleboro, MA. According to Ryan Mansfield, Sterngold VP sales & marketing, the partnership will provide OPT-In members with favorable pricing, and help Sterngold broaden the scope of its education strategy. Both Sterngold and OPT-In see education as a key factor to growth. “Building intellectual capital is a crucial first step to growth. Education is an absolute must,” according to Dr. Dean Mersky, president, OPT-In Management. “Labs that own marketable knowledge are the highest performers. Sterngold’s assets in this regard will prove very valuable to our members. We are thrilled to have Sterngold as a partner.” Sterngold Dental is the manufacturer of ERA®, and the distributor for Hader Bar®, SFI Bar®and other types of restorative and implant attachments and products.
Also this month, NADL and OPT-In created a new membership alliance. Announced by Bennett Napier, NADL executive director, at the Chicago Mid Winter meeting, special pricing is being extended to OPT-In members applying for new NADL membership. Additionally, there are cost reductions being offered for a vast array of programs and courses for all OPT-In members that are also NADL members. In return, NADL members that join OPT-In will be afforded their first 12 months of OPT-In membership for the cost of 10. Both Napier and Mersky have stated that these types of partnerships are a necessity in today's market as both organizations try to better help laboratory owners not just survive but thrive.