Inside Dental Technology
March 2011, Volume 2, Issue 3
Published by AEGIS Communications
Straumann’s Latest Agreement with Cadent
Straumann becomes an official distributor of the Cadent iTero Digital Impression System in North America.
Straumann and Cadent Inc have signed a non-exclusive distribution agreement in North America. Also the exclusive distributor of iTero system in Europe, Straumann began marketing Cadent’s iTero Digital Impression System stateside on February 1, 2011. The new agreement follows a series of activities to advance Straumann’s position in digital dentistry and to increase Cadent’s penetration into the dental implant and laboratory markets in the US.
Now that Straumann will be selling the iTero Digital Impression System in the US, both companies have an even greater opportunity to deliver added value to general practitioners, dental labs, and surgical specialists. "We are pleased to extend our successful collaboration with Straumann in Europe into the North American market through this non-exclusive agreement," says Tim Mack, president and chief executive officer of Cadent. "Straumann’s strengths within the surgical specialist and dental lab segments will drive additional market penetration for Cadent."