Table of Contents

Einstein Series

• An Interview with Linda C. Niessen, DMD, MPH
  

Cover Story

• Social Media: Connecting Patients and Practices
  Kate Hughes
• The "Dark Side" of Social Media
  Kate Hughes
• Dr. Edward Zuckerberg Talks About the Rules of "Engagement" for Promoting a Practice Page on Facebook
  Lisa Neuman

Practice Building

• Improve Your Marketing Results—Now
  Howie Horrocks, Mark Dilatush

Lab Talk

• A Picture is Worth a Thousand Words
  Joshua Polansky, MDC, BA

Continuing Education

• Local Anesthesia Considerations in Endodontic Treatment
  James Bahcall, DMD, MS

Restorative

• Double Dental Twinning in Two Children
  Theodore P. Croll, DDS, Constance M. Killian, DMD

Focus On

• Saliva Diagnostics: “Build It and They Will Come”
  David T. Wong, DMD, DMSc

Clinical Briefs

• Combining Efficiency and Excellence
  Brent Harris, DMD
• Conversion from an Immediately Loaded Provisional to a Final Hybrid Prosthesis
  Steve Ratcliff, DDS, MS
• A New-Generation Bulk-Fill Composite for Direct Posterior Restorations
  Daniel Vasquez, DDS

Materials

• Chairside CAD/CAM
  Dennis J. Fasbinder, DDS, ABGD

Technology

• Stand-Alone Scanning Systems Simplify Intraoral Digital Impressioning
  James M. Stein, DMD

Tech Profiles

• Voilà: Making New Smiles the Possible Dream
  
• New Optimized System from 3M ESPE
  Brent Fredrickson, DDS
• Tissue Management Using Ultradent Products
  Dan Fischer, DDS
• Impressions Up Close
  
• WaveOne® Reciprocating File