Table of Contents

Cover Story

• Marketing Your Practice
  
• The New Patient Experience
  
• Don't Get Tangled in a Wasteful Web
  
• Dental Marketing Tactics and Activities Checklist
  

Practice Building

• Altered Records
  Mitchell J. Gardiner, DMD

Roundtable

• What is the future of dental amalgam?
  Gerald E. Denehy, DDS, MS, V. Kim Kutsch, DMD, Richard J. Simonsen, DDS, MS, Kevin J. Donly, DDS, MS

Lab Talk

• Communication is Critical
  Lonnie Lee, CDT, Barbara Warner-Wojdan, CDT

View Point

• Periodontics as a Specialty
  Francis G. Serio, DMD, MS, MBA

Research & Application

• Clinical evaluation of the efficacy of an in-office desensitizing paste containing 8% arginine and calcium carbonate in providing instant and lasting relief of dentin hypersensitivity
  Howard E. Strassler, DDS

Continuing Education

• Complete Dentures: Achieving Superior Anterior Esthetics and Post-Delivery Maintenance
  Aldo Leopardi, BDS, DDS, MSD

Endodontics

• Reinforcing a Traumatized Maxillary Incisor Using an Esthetic Post
  Howard E. Strassler, DDS, Babak Ganjavian, DDS, Jason Zitofsky, DDS

Esthetics

• Boosting Patient Esteem and Satisfaction with Whitening
  Frank J. Milnar, DDS, AAACD

Implants

• Predictable Outcomes in the Esthetic Zone
  Frederic J. Norkin, DMD, Samuel Zfaz, DDS, Jeffrey Ganeles, DMD

Periodontics

• Gingival Augmentation
  Robert A. Horowitz, DDS

Focus On

• The Current State of Digital Impressions
  Gregg A. Helvey, DDS, MAGD

Clinical Briefs

• Retrofitting a New Crown to an Existing RPD
  Michael A. McBride, DDS
• Dimer Chemistry for Anterior and Posterior Restorations
  Howard E. Strassler, DDS, Kristen Harvey, BS, Erin Ladwig, BS
• Digital Workflow for the Lava COS System
  Dennis J. Fasbinder, DDS, ABGD

Materials

• Ceramics in Dentistry - Part I - Classes of Materials
  Edward A. McLaren, DDS, MDC, MDS, Phong Tran Cao, DDS

News & Notes

• Noteworthy: Mercury Rising
  
• Product Launches: Enhancing the Clinical Armamentarium
  

Exchange

• Backrests, Armrests, No Rests
  Bethany Valachi, PT, MS, CEAS

Tech Profiles

• Polident® - GlaxoSmithKline
  
• Oscillating Segment Disc - KOMET USA
  
• The New STA Injection - Milestone Scientific
  
• SureFil SDR' flow Posterior Bulk Fill Flowable Base - DENTSPLY Caulk
  

In Practice

• Focus On - Buyer?s Guide: Digital Impressions
  
• Materials - Buyer's Guide: Ceramics
  

Online Only

• Clinical evaluation of the efficacy of a desensitizing paste containing 8% arginine and calcium carbonate for the in-office relief of dentin hypersensitivity associated with dental prophylaxis
  Hamlin D, Williams KP, Delgado E, et al.
• What Patients Want
  

The "Insider" Interview

• An Interview with Zap Lasers