March 2013, Volume 34, Issue 3
Published by AEGIS Communications
Philips Zoom Offers Clinicians a Wealth of Professional Whitening Options
Professional teeth whitening is an ever-expanding business, and, according to one of the leading suppliers of professional whitening products, Philips Oral Healthcare, patient demand for this popular dental service is now higher than ever.
“Exciting incremental changes in whitening technology over the past several years have minimized patient sensitivity and delivered improved results faster through a variety of distinctive delivery systems and wear times,” says Tammy Jones, Senior Marketing Manager, Philips Consumer Lifestyle. “With all of the best current technology at our fingertips, Philips has been able to develop an extensive line of in-office and take-home whitening products that allow clinicians to customize whitening treatment to their patients’ lifestyles and needs.”
Philips Zoom is one of the most recognizable names in dentistry and is currently the number one patient-requested professional whitening treatment, according to Jones. She suggests that one of the reasons for the brand’s popularity is that Philips invests in creating consumer demand to drive patients to the company’s dental professional customers to specifically request Zoom whitening services. Additionally, she says, Zoom is the only whitening system that includes amorphous calcium phosphate (ACP). “ACP has been shown to minimize sensitivity, improve luster and shine, and protect enamel, which is really important to patients,” says Jones. The top concerns patients have about whitening are sensitivity and potential damage to teeth, and Zoom research responds to both, she adds.
The breadth of Philips Zoom products enables clinicians to offer customized solutions. For patients looking for whiter teeth immediately, Zoom in-office treatments will whiten up to eight shades in one visit, according to the company. For patients who are able to spread their whitening process out over a period of time and are willing to wear trays, Philips offers a number of take-home whitening options with Zoom DayWhite and Zoom NiteWhite. These solutions can be worn for as little as 30 minutes a day or overnight.
One of the most recent additions to the Philips Zoom whitening line is Zoom WhiteSpeed. Launched in 2011, Zoom WhiteSpeed features innovative light-emitting diode (LED) technology that allows clinicians to control light intensity to minimize patient sensitivity, maximizing patient comfort during in-office whitening treatments. In fact, 99% of Zoom patients experience little to no sensitivity with the new Zoom WhiteSpeed treatment, according to Jones. Philips also recently introduced a new and improved formula for Zoom DayWhite and Zoom NiteWhite with increased amounts of potassium nitrate and a fresh mint flavor to improve overall patient experience and compliance.
When patients undergo a whitening procedure, maintenance of the new, white smile must become a part of their daily oral hygiene routine, Jones notes. “Patients who undergo whitening procedures can easily maintain their beautiful white smile either through regular use of a power toothbrush like Philips Sonicare or regular touchups with whitening pens or touchup whitening gel,” she says. “The patient’s dietary habits will dictate how much they need to invest to maintain the whitening. For example, if the patients smoke, or drink a lot of coffee, or regularly consume other staining foods and beverages, they will need to make a little more effort than patients who do not. Philips offers clinicians a variety of different products to help their patients maintain their investment in their new, improved smile for as long as possible.”
With so many tooth-whitening solutions available in the marketplace, Philips ensures that clinicians who offer Zoom products have abundant resources available to them to educate their patients, including free patient education material and free marketing material such as seasonal counter cards, posters, and patient appointment reminder cards. For the clinicians themselves, Philips offers free training with Zoom systems and continuing education opportunities. “We also have online practice building resources [www.philipsoralhealthcare.com] that feature ideas and recommendations on how to maximize revenue opportunities in the practice,” says Jones.
In the future, Philips will continue to expand and improve its Zoom whitening line. “We are always looking for ways to help our customers deliver superior results and experiences to their patients,” says Jones. “As such, Philips will continue to deliver innovations in whitening that improve patient results and overall consumer experience.”
Philips Oral Healthcare
1600 Summer St
PO Box 120015
Stamford, CT 06912